My most cherished memories come from being outside with my best friends, working in my Grandma's garden, and fishing with my Grandpa. My grandparents always wore their straw hats to stay cool in the summer sun. I wanted to pay homage to them and designed an outdoor clothing brand to highlight their saying, to good times & good friends. Now everyone can create unforgettable moments with premium clothing and accessories perfect for all of life's sun-soaked activities. From the trail, to the water, to the garden - if you can do it in a straw hat, we've got you covered. Embrace the joy of outdoor fun and enhance your adventures!